Hitt, Michael A.

Strategic management competitiveness and globalization : concepts and cases / by Michael A. Hitt ; R. Duane Ireland ; Robert E. Hoskisson - Twelfth ed. - Australia : Cengage , 2020. - xxiii , 442 pp. (various paginations) : ill. ; 26 cm.

Includes indexes.

"With each new edition, the authors work hard to achieve the goal of maintaining the standard that they established for presenting strategic management knowledge in a readable style. To prepare for each new edition, the authors carefully study the most recent academic research to ensure that the content about strategic management that they present to the reader is up to date and accurate. In addition, the authors continuously read articles appearing in many different and widely read business publications. The authors also study postings through social media given their increasing use as channels of information distribution. By studying a wide array of sources, the authors are able to identify valuable examples of how companies are using (or not using) the strategic management process."


English.

9789814878029


Strategic management

658.4012 S798 2020