Gressel, Simone, <br/><br/>
Management decision-making, big data and analytics / 
by Simone Gressel; David Pauleen; Nazim Taskin. 
 - xvii , 318 pp. :  ill. ;  24 cm. 
<br/><br/>Includes glossary, references and index. 
<br/><br/> "This exciting new textbook explores the ways in which big data and business analytics influence management decision-making. Both accessible and concise, this text examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a 'Consider This' feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: 1) big data; 2) analytics; 3) managing emerging technologies and decision-making; and 4) managing the ethics, security, privacy and legal aspects of data-driven decision making. The book is accompanied by an instructor's manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels." 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9781526492005 9781526492012 
<br/><br/><label>LCCN: </label>2020934797 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making<br/>Data analytics
<br/><br/><label>Dewey Class. No.: </label>