TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F. Jr.
AU  - McDaniel, Carl
TI  - Marketing
SN  - 9781439039427
U1  - 658.8 L218m 2011 
PY  - 2011///
CY  - Australia : 
PB  - South-Western Cengage Learning
KW  - Marketing
N1  - Includes glossary and indexes
N2  - "Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. 'Marketing 11e' with its engaging presentation of concepts will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. With coverage of current marketing principles and exciting new features Lamb, Hair, McDaniel's 'Marketing 11e' will have your students saying, "Now that's marketing."
ER  -