Campbell, Kunle <br/><br/>
E-commerce growth strategy :  a brand-driven approach to attract shoppers, build community and retain customers / 
by Kunle Campbell 
 - London :  KoganPage ,  2023. 
 - xiv , 321 pp. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/> "E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. Connecting e-commerce tools and metrics to broader brand building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behavior, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success." 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9781398607989 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.872 C187 2023