TY  - BOOK
AU  - Campbell, Kunle
TI  - E-commerce growth strategy: a brand-driven approach to attract shoppers, build community and retain customers 
SN  - 9781398607989
U1  - 658.872 C187 2023 
PY  - 2023///
CY  - London
PB  - KoganPage
KW  - Electronic commerce
N1  - Includes index
N2  - "E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. Connecting e-commerce tools and metrics to broader brand building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behavior, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success."
ER  -