TY  - BOOK
AU  - Davis,Kathleen A.
TI  - Sport management: successful private sector business strategies 
SN  - 0697139956
AV  - GV713 .D38 1994
U1  - 796.06 D29s 1994 20
PY  - 1994///
CY  - Madison, Wisconsin
PB  - WCB Brown & Benchmark Publishers
KW  - Sports administration
N1  - Includes appendices, glossary, references and index
N2  - "This book was developed to educate present and future sport managers about the skills and competencies required to successfully manage in the sport management private sector. Currently, very few textbooks utilize general management theory and principles making direct application to the sport management field. Additionally, no textbook to date addresses the three broad private sector sport management segments-consumer, spectator and participant. Finally, using the case study approach, this textbook integrates theory with practical application throughout each chapter of the book. These various facets of the book create a unique and effective means of educating those pursuing sport management careers about the finer points of managing private sector sport businesses."
UR  - http://www.loc.gov/catdir/toc/mh022/93070907.html
ER  -