Student guide to accompany MediaWaves : an introduction to mass communication /
by Geoffrey F. Rubinstein
- Boston , Massachusetts : McGraw-Hill , 1998.
- ix , 214 pp. ; 23 cm.
- College telecourse and television series .
"Welcome to 'MediaWaves: An Introduction to Mass Communication,' a telecourse that explores the role of media in the ongoing development of human culture and society. 'MediaWaves' is designed to help the reader develop a broad interdisciplinary understanding of how media-related history, politics, business, art, new technologies, and human behavior shape society and culture. The telecourse is designed to be useful to students from any discipline and in particular to give students in journalism, broadcasting, communication and other media-related majors a broad foundation in the issues, impact, and behind-the-scenes processes of communications media."