Whetmore, Edward Jay. <br/><br/>
Mediamerica :  form, content, and consequence of mass communication / 
by Edward Jay Whetmore. 
 - Updated 3rd ed. 
 - Belmont, California :  Wadsworth Publishing Company ,  1987. 
 - xix , 374 pp. :  ill. ;  24 cm. 
 - Wadsworth series in mass communication .
<br/><br/>Includes bibliographies and index. 
<br/><br/> " 'Mediamerica' goes beyond the facts and figures to reveal the essence of mass communications. This latest edition of a best-selling book has been updated with material on today's media that makes it as current and exciting as the subject it covers!"  
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>0534068049 
<br/><br/><label>LCCN: </label>86007774  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--United States.<br/>Popular culture--United States.
<br/><br/><label>LC Class. No.: </label>P92.U5  / W48 1987 
<br/><br/><label>Dewey Class. No.: </label>001.51 W57m 1987