TY  - BOOK
AU  - Pearce,John A.
AU  - Robinson,Richard B.
TI  - Cases in strategic management 
SN  - 025612633X
AV  - HD30.28 .P337 1994
U1  - SHS 658.4/012 P32c 1994 20
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references
N2  - "Cases in Strategic Management, 3rd edition, is a book designed to introduce you to the critical business skills of planning and managing strategic activities. The business case studies and industry notes developed and chosen for this book offer you wide exposure to a systematically selected cross section of strategic management situations. The cases and industry notes represent pertinent, relevant, factual, and, we hope, interesting and challenging opportunities to develop and test your skills as strategic managers. The rich diversity among these exciting cases and industry notes is described in greater detail later in this preface."
ER  -