TY  - BOOK
AU  - Ulrich,Karl T.
AU  - Eppinger,Steven D.
TI  - Product design and development 
SN  - 0070658110 (hard : alk. paper)
AV  - HD31 .U47 1995
U1  - SHS 658.5/752 Ul7p 1995 20
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - Industrial management
KW  - Production management
KW  - Industrial engineering
KW  - New products
KW  - Management
N1  - Includes bibliographical references and index
N2  - "This book blends the perspectives of marketing, design and manufacturing into a single approach to product development. As a result we provide students of all kinds an appreciation for the realities of industrial practice and for the complex and essential roles played by the various member of product  development teams. For industrial practitioners, in particular, we provide a set of product development methodologies that can be put into immediate practice on development projects."
ER  -