TY - BOOK AU - Ulrich,Karl T. AU - Eppinger,Steven D. TI - Product design and development SN - 0070658110 (hard : alk. paper) AV - HD31 .U47 1995 U1 - SHS 658.5/752 Ul7p 1995 20 PY - 1995/// CY - New York PB - McGraw-Hill KW - Industrial management KW - Production management KW - Industrial engineering KW - New products KW - Management N1 - Includes bibliographical references and index N2 - "This book blends the perspectives of marketing, design and manufacturing into a single approach to product development. As a result we provide students of all kinds an appreciation for the realities of industrial practice and for the complex and essential roles played by the various member of product development teams. For industrial practitioners, in particular, we provide a set of product development methodologies that can be put into immediate practice on development projects." ER -