Professional sales management by Rolph E. Anderson
Material type:
TextLanguage: English Publication details: United State of America: McGraw-Hill series in marketing, 1992Edition: 2nd edDescription: vii,653 p. : ill. col. ; 23 cmISBN: 0070016860Summary: In the decade ahead, sales managers and salespeople will be facing more challenges and opportunities than at any time in the history of this country. No job will be more important than sales in the effort to increase our worldwide competitiveness. With intensifying competition from foreign products and services, the performance levels of sales managers and salespeople will affect not just their own careers but the economic health of the nation as a whole.
Successful sales professional will have to adapt to several dramatic trends, including (1) growing consumer and buyer expertise, (2) rising customer standards and expectation, (3) intense domestic and foreign competition, (4) revolutionary developments in communications and computer technology, and (5) the influx of women and minorities into sales career. successful adaptation to these trends will have to be based on a significant broadening of the concept of sales management. There will be need to be an increased meshing of marketing and sales activities.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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CAT College, Inc. - Main Library Circulation Section | SHS 658.81 An1p 1992 (Browse shelf (Opens below)) | Available | S05446 | |
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Books
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CAT College, Inc. - Main Library Circulation Section | SHS 658.81 An1p 1992 (Browse shelf (Opens below)) | Available | S05444 | |
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Books
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CAT College, Inc. - Main Library Circulation Section | SHS 658.81 An1p 1992 (Browse shelf (Opens below)) | Available | S05445 |
Includes index and appendix
In the decade ahead, sales managers and salespeople will be facing more challenges and opportunities than at any time in the history of this country. No job will be more important than sales in the effort to increase our worldwide competitiveness. With intensifying competition from foreign products and services, the performance levels of sales managers and salespeople will affect not just their own careers but the economic health of the nation as a whole.
Successful sales professional will have to adapt to several dramatic trends, including (1) growing consumer and buyer expertise, (2) rising customer standards and expectation, (3) intense domestic and foreign competition, (4) revolutionary developments in communications and computer technology, and (5) the influx of women and minorities into sales career. successful adaptation to these trends will have to be based on a significant broadening of the concept of sales management. There will be need to be an increased meshing of marketing and sales activities.
English text
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