CAT COLLEGE, INC. catalog › Details for: Digital pricing strategy : capturing value from digital innovations/

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Digital pricing strategy : capturing value from digital innovations/ edited by Stephan M. Liozu and Andreas Hinterhuber

Contributor(s): Liozu, Stephan M.; editor | Hinterhuber, Andreas; editorMaterial type: Text

TextLanguage: English Publication details: London : Routledge , 2023Description: xxvii , 311 pp. : ill. ; 25 cmISBN: 9781032127729Subject(s): PricingDDC classification: 658.816 D574 2023 Summary: "Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essentials areas of the value and pricing of data, platform pricing, pricing of subscriptions, and the monetization of the global environment."

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Item type	Current library	Call number	Status	Date due	Barcode
Books	CAT College, Inc. - ANNEX 2 Library Circulation Section	658.816 D574 2023 (Browse shelf (Opens below))	Available		CL4735

Includes index.

"Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essentials areas of the value and pricing of data, platform pricing, pricing of subscriptions, and the monetization of the global environment."

English.

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