000			01186nam a22002417a 4500
005			20220209113605.0
008			220128b ph ||||| |||| 00| 0 eng d
020			_a9789712378461
040			_cComputer Arts and Technological College, Inc.
082			_aSHS 380 Il1p 2016
100	1		_aIlano, AB
245			_aPrinciples of marketing _cby A.B Ilano
250			_a2016 ed.
260			_aSampaloc, Manila : _bRex Bookstore, Inc. , _c2016
300			_axviii , 342 p. : _bill. ; _c25 cm.
504			_aIncludes references and index.
520			_a"Marketing creates empires. It provide the first step toward developing the professional marketers that our country needs. This book seeks to encourage students to think like seasoned marketers, providing them with marketing fundamentals, along with a number of compelling examples from Philippine enterprises and offers case studies that serve to bring the lessons to life, along with relevant readings and practical hands-on activities".
546			_aEnglish text.
650			_aMarketing - Textbooks.
650			_aManagement.
942			_2ddc _cBK _e2016 ed. _n0
999			_c124 _d124