000 01286nam a22002297a 4500
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020 _a0070411336
040 _cComputer Arts and Technological College, Inc.
041 _aEnglish
082 _aSHS 301.16 G65m 2000
245 _aMass media 99/00: Annual edition
_cby Joan Gorham
250 _a6th ed.
260 _aSluice Dock, Guilford, Connecticut.
_bDushkin/McGraw-Hill. ,
_c1999.
300 _ax, ca. 230 p. :
_bill, ;
_c27 cm.
504 _aIncludes index.
520 _a"This edition also list relevant World Wide Web sites that can be used to further explore the topics. Unit 1 introduces concerns that have been raised about the impact of mass media use and content on children, on daily living, and on society. Unit 2 explores media as sources of news and information, along with the public's changing attitude toward news coverage. Unit 3 introduces questions of media ethics. Unit 4 addresses the relationship among advertisers, media content, and popular culture. In unit 5 takes a look ahead at the shape of tomorrow's media."
546 _aEnglish text.
650 _aMass media
942 _2ddc
_cBK
_e6th ed.
_n0
999 _c2092
_d2092