000			01111nam a22002297a 4500
005			20241105145941.0
008			241105b ph ||||| |||| 00| 0 eng d
020			_a9781984679451
040			_cComputer Arts & Technological College, Inc.
041			_aEnglish
082			_a659.1 T413 2023
100			_a3G E-Learning LLC
245			_aAdvertising concepts and applications/ _bby 3G E-Learning LLC
250			_a2nd ed.
260			_aNew York : _b3G E-Learning LLC , _c2023.
300			_axii , 454 pp. : _bill. (col.) ; _c25 cm.
504			_aIncludes references and index.
520			_a"This book presents the essence of advertising, its characteristics and shows different companies that use its various forms to promote their products and services. The book characterizes the role of advertising in effective promotion, presents general characteristics of advertising and its mission and describes the basis of the organization of promotional activities as well as how to evaluate the effectiveness of advertising campaigns."
546			_aEnglish.
650			_aAdvettising
942			_2ddc _cBK _n0
999			_c2205 _d2205