000			01384nam a22002297a 4500
005			20241105145802.0
008			241105b ph ||||| |||| 00| 0 eng d
020			_a9781774697467
040			_cComputer Arts & Technological College, Inc.
041			_aEnglish
082			_a659.1 K963 2024
100			_aKumar, Dinesh
245			_aAdvertising and sales management/ _cby Dinesh Kumar
260			_aBurlington, ON : _bToronto Academic Press , _c2024.
300			_axx , 241 pp. : _bill. (col.) ; _c26 cm.
504			_aIncludes references and index.
520			_a"Advertising and sales management are essential to any business's growth and success. The book's discussion starts with the basics of advertising and sales management, including an overview of the importance of advertising and sales management in modern organizations. It then delves into the different approaches to sales and advertisement, exploring the various techniques and methods used to create successful campaigns. It further examines the application of the Internet and IT in sales management, providing insight into the opportunities and challenges presented by the digital landscape. It also covers the evaluation and control of sales and advertisements, including the role of data and analytics."
546			_aEnglish.
650			_aAdvertising
650			_aSales management
942			_2ddc _cBK _n0
999			_c2206 _d2206