000			01401nam a22002297a 4500
005			20241113114515.0
008			241113b ph ||||| |||| 00| 0 eng d
020			_a9786210450361
040			_cComputer Arts & Technological College, Inc.
041			_aEnglish
082			_a658.83 A117 2024
100			_aAbantao, Baniline Jone V.
245			_aMarketing research/ _cby Baniline Jone V. Abantao
250			_aFirst ed.
260			_aManila : _bRex Book Store , _c2024.
300			_axi , 259 pp. : _bill. ; _c25 cm.
504			_aIncludes glossary, bibliography and index.
520			_a"This marketing research textbook aims to be an introductory text to the field of marketing research. It is designed to provide a basic understanding of research methodology and how it may be adapted to the ever-growing field of marketing. This textbook aims to enable every learner to choose, design or apply appropriate research methodology to marketing studies and research. The textbook aims to introduce learners to the concept of marketing research and its practical uses, such as research design, qualitative and quantitative research, data gathering and analysis, and how they may be used in writing a marketing research paper. In addition, the textbook discusses contemporary issues and trends in marketing research."
546			_aEnglish.
650			_aMarketing research
942			_2ddc _cBK _n0
999			_c2238 _d2238