000			01808nam a22002177a 4500
005			20241113160807.0
008			241113b ph ||||| |||| 00| 0 eng d
020			_a9786214063093
040			_cComputer Arts & Technological College, Inc.
041			_aEnglish
082			_a658.8 N318 2024
100			_aNaval, Girly H.
245			_aStrategic marketing management : _bsimplified moves for rookies/ _cby Girly H. Naval
260			_aManila : _bMindshapers Co. , Inc. , _c2021.
300			_axiv , 166 pp. : _bill. ; _c23 cm.
504			_aIncludes glossary and references.
520			_a"The author began scribbling every page of this book in the late part of 2018 intending to serve three primary groups of beneficiaries. First, the college business students--this book is for them as they start to grapple new business and marketing insights pertaining to how business could swim against the current and brave the blows of the industry's dynamism and hypercompetitive environment. This book also intends to serve the college instructors and professors of business and marketing by providing discussions of some limited but very essential topics on strategic marketing management--from mere investigation of the dynamic market setting; understanding of the customers; effectively segmenting, targeting and positioning company's product in the market, strategically using marketing tools such as marketing plan, product development plans, integrated marketing communications, distribution plans and management of global markets. The third group which the author considers to benefit from this book are the business rookies. This is for budding entrepreneurs who are marketing managers of their own enterprise."
546			_aEnglish.
650			_aStrategic marketing--Management
942			_2ddc _cBK _n0
999			_c2245 _d2245