000			01244nam a22002177a 4500
005			20241126115627.0
008			241126b ph ||||| |||| 00| 0 eng d
020			_a9786214271481
040			_cComputer Arts & Technological College, Inc.
041			_aEnglish
082			_a658.83 A422 2024
100			_aAlminar-Mutya, Ruby F.
245			_aUnderstanding marketing research/ _cby Ruby F. Alminar-Mutya
260			_aManila : _bMindshapers Co. Inc. , _c2024.
300			_ax , 255 pp. : _bill. ; _c25 cm.
504			_aIncludes bibliography.
520			_a"Understanding Marketing Research is a response to the need for materials for the business administration, management or marketing course. The book explores the interrelationships between various functional areas in business, using cases and activities to develop critical thinking among the students. Business and marketing research are core courses in any business program which expose a student to the realities in any industry: consumer behavior, business development and logistics. Through the book, students may enter the world of professional business research or pursue a career in marketing."
546			_aEnglish.
650			_aMarketing research
942			_2ddc _cBK _n0
999			_c2257 _d2257