000 01396nam a22002177a 4500
005 20241129105717.0
008 241129b ph ||||| |||| 00| 0 eng d
020 _a9781984658814
040 _cComputer Arts & Technological College, Inc.
041 _aEnglish
082 _a658.822 T413 2022
100 _a3G E-Learning
245 _aSelling and sales management/
_cby 3G E-Learning
260 _aNew York :
_b3G E-Learning ,
_c2022.
300 _axiv , 365 pp. :
_bill. (col.) ;
_c25 cm.
504 _aIncludes references and index.
520 _a"Sales management facilitates the directions of activities and functions which are involved in the distribution of goods and services. Effectively managing the sales function is a prerequisite for success in business markets. Thus, practitioners are increasingly interested in improving the performance od their sales function. However, there is evidence pinpointing that academic research in the area may be experiencing a decline in its status among other subject areas in the marketing discipline. Fortunately, advances in the field of selling and sales management as reflected in the organization of specialized conferences/meetings and the development of special journal issues hold the promise of enhancing the status of sales within the marketing academia."
546 _aEnglish.
650 _aSales management
942 _2ddc
_cBK
_n0
999 _c2264
_d2264