000			01185nam a22002177a 4500
005			20250121183602.0
008			250121b ph ||||| |||| 00| 0 eng d
020			_a9781032064871
040			_cComputer Arts & Technological College, Inc.
041			_aEnglish
082			_a658.83 J65s 2022
100			_aJohn, C. Frederic
245			_aStorytelling and market research : _ba practical user guide/ _cby C. Frederic John
260			_aNew York : _bRoutledge , _c2022.
300			_axi , 186 pp. : _bill. ; _c23 cm.
504			_aIncludes appendix and index.
520			_a"The original impetus to write this book was a much more modest goal, namely, to address the semantic confusion surrounding the word "story" in the business arena by clarifying the various ways the term was being used. The author had thought of this as an article or perhaps a presentation. The general approach advocated in this book, along with the underlying concepts, the content itself, the case histories and examples provided, and the selections of readings cited are the author's own for which he takes full personality."
546			_aEnglish.
650			_aMarketing research
942			_2ddc _cBK _n0
999			_c2319 _d2319