000			01591nam a22002417a 4500
005			20250122092555.0
008			250122b ph ||||| |||| 00| 0 eng d
020			_a9781119910183
040			_cComputer Arts & Technological College, Inc.
041			_aEnglish
082			_a658.81605 H726p 2023
100			_aHolden, Reed K.
245			_aPricing with confidence : _bten rules for increasing profits and staying ahead of inflation/ _cby Reed K. Holden ; Jeet Mukherjee
250			_aSecond ed.
260			_aHoboken, New Jersey : _bWiley , _c2023.
300			_axv , 221 pp. : _bill. ; _c24 cm.
504			_aIncludes index.
520			_a"Inflation-the worst inflation in 40 years-complicates profitability and revenue generation. In short, inflation confounds every aspect of pricing. Readers need another pricing book because very few professionals working today have muscle memory of what pricing in conditions of high inflation demands. The authors became convinced that an inflation edition of Pricing with Confidence could help pricing professionals move beyond the noise of that moment and begin working on things over which they actually have control and that this would contribute to the overall success of their respective firms. While inflation complicates every aspect of the pricing process, a key theme of Pricing with Confidence: Second Edition is that it's possible for readers to focus on controlling what they can as inflation rises and falls right alongside it."
546			_aEnglish.
650			_aPricing
700			_aMukherjee, Jeet
942			_2ddc _cBK _n0
999			_c2320 _d2320