000			01099nam a22002297a 4500
005			20250130103909.0
008			250130b ph ||||| |||| 00| 0 eng d
020			_a9781032127729
040			_cComputer Arts & Technological College, Inc.
041			_aEnglish
082			_a658.816 D574 2023
245			_aDigital pricing strategy : _bcapturing value from digital innovations/ _cedited by Stephan M. Liozu and Andreas Hinterhuber
260			_aLondon : _bRoutledge , _c2023.
300			_axxvii , 311 pp. : _bill. ; _c25 cm.
504			_aIncludes index.
520			_a"Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essentials areas of the value and pricing of data, platform pricing, pricing of subscriptions, and the monetization of the global environment."
546			_aEnglish.
650			_aPricing
700			_aLiozu, Stephan M.; editor.
700			_aHinterhuber, Andreas; editor.
942			_2ddc _cBK _n0
999			_c2341 _d2341