000			01282nam a22002297a 4500
005			20250130132502.0
008			250130b ph ||||| |||| 00| 0 eng d
020			_a9789353884864
040			_cComputer Arts & Technological College, Inc.
041			_aEnglish
082			_a658.81 V471s 2021
100			_aVenugopal, Pingali
245			_aSales and distribution management : _ban integrative approach/ _cby Pingali Venugopal
250			_aSecond ed.
260			_aLos Angeles : _bSage Publications , _c2021.
300			_axxxviii , 347 pp. (various pag.) ; _bill. ; _c24 cm.
504			_aIncludes appendices, references and index.
520			_a"Managing the sales and distribution should focus on 'having the cake and eating it too.' In other words, the approach should focus not only gaining short-term business but also ensuring long-term sustainability of a business. This book, focusing on integrating marketing and selling, provides a long-term orientation to the sales and distribution management. Therefore, the book builds frameworks for various decisions of sales and distribution management which synchronize the short-term selling orientation to the long-term marketing orientation."
546			_aEnglish.
650			_aSales management
942			_2ddc _cBK _n0
999			_c2343 _d2343