| 000 | 01077nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20250130153812.0 | ||
| 008 | 250130b ph ||||| |||| 00| 0 eng d | ||
| 020 | _a9781663226945 | ||
| 040 | _cComputer Arts & Technological College, Inc. | ||
| 041 | _aEnglish | ||
| 082 | _a658.87 W87o 2021 | ||
| 100 | _aWong, Ken Kwong-Kay | ||
| 245 |
_aOmni-channel retailing : _ba strategy for retailers to thrive in the COVID-19 pandemic and beyond/ _cby Ken Kwong-Kay Wong |
||
| 260 |
_aBloomington : _biUniverse , _c2021. |
||
| 300 |
_a228 pp. : _bill. (col.) ; _c22 cm. |
||
| 504 | _aIncludes index. | ||
| 520 | _a"Omni-Channel Retailing is written to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. This book addresses todays' retailers' challenges and gives new ideas for implementation. Relevant activities and discussion topics are included to help readers master the concepts." | ||
| 546 | _aEnglish. | ||
| 650 | _aRetailing--Marketing | ||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c2347 _d2347 |
||