000			01138nam a22002297a 4500
005			20250131151856.0
008			250131b ph ||||| |||| 00| 0 eng d
020			_a9781119819691
040			_cComputer Arts & Technological College, Inc.
041			_aEnglish
082			_a659.1 S949h 2022
100			_aSullivan, Luke
245			_aHey whipple, squeeze this : _bthe classic guide to creating great advertising/ _cby Luke Sullivan
250			_aSixth ed.
260			_aHoboken , New Jersey : _bWiley , _c2022.
300			_axvi , 392 pp. : _bill. ; _c23 cm.
504			_aIncludes bibliography and index.
520			_a"This is the single best introduction to succeeding in one of the most fun, most lucrative creative jobs out there -advertising. With a worldwide fan base built over 20 years and five editions, this nearly all-new sixth edition has new chapters, new examples, and new how-to advice on applying creativity in this digital-first industry. The classic guide can help juniors and working professionals create great advertising in any format."
546			_aEnglish.
650			_aAdvertising
942			_2ddc _cBK _n0
999			_c2351 _d2351