000			01331nam a22002177a 4500
005			20250210114032.0
008			250210b ph ||||| |||| 00| 0 eng d
020			_a9781680947731
040			_cComputer Arts & Technological College, Inc.
041			_aEnglish
082			_a658.812 T531t 2018
110			_a3G E-Learning
245			_aTheory, practice and techniques in customer service management/ _cby 3G E-Learning
260			_aNew York : _b3G E-Learning , _c2018.
300			_avii , 277 pp. : _bill. (col.) ; _c23 cm.
504			_aIncludes references and index.
520			_a"Theory, Practice, and Techniques in Customer Relationship Management covers the blend of policies, processes, and strategies employed by an organization to amalgamate its customer dealings and provide a means to track customer information. It reports on theory, techniques and methods in customer relationship management; customer satisfaction; customer loyalty; service quality; and service recovery management, along with several other issues, balancing the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked,but important aspect of marketing strategy."
546			_aEnglish.
650			_aCustomer relations--Management
942			_2ddc _cBK _n0
999			_c2384 _d2384