000			01266nam a22002417a 4500
005			20251028112832.0
008			250816b ph ||||| |||| 00| 0 eng d
020			_a0070227705
040			_cComputer Arts & Technological College, Inc.
041			_aEnglish
082			_a001.51 G14i 1986
100			_aGamble, Michael W.
245			_aIntroducing mass communcation / _cby Michael W. Gamble ; Teri Kwal Gamble
260			_aNew York : _bMcGraw-Hill Book Company , _c1986.
300			_axv , 448 pp. : _bill. ; _c23 cm.
504			_aIncludes glossary and index.
520			_a"Introducing Mass Communication covers the major content areas of mass communication: the media scene, the communication process, radio, television, film, advertising, public relations, journalism, etc. However, this book distinguishes itself from its competition in a number of strategic ways. It alone provides you with a truly complete learning package, a work which not only presents content in a clear, understandable manner but also carefully integrates a series of exercises, interviews and other features designed to maintain your interest."
546			_aEnglish.
650			_aMass media
650			_aCommunication
700			_aGamble, Teri Kwal
942			_2ddc _cBK _n0
999			_c2402 _d2402