000			01587nam a22002297a 4500
005			20250929113429.0
008			250929b ph ||||| |||| 00| 0 eng d
020			_a9781285918914
040			_cComputer Arts & Technological College, Inc.
041			_aEnglish
082			_a658.8 B63p 2013
100			_aBoone, Louis E.
245			_aPrinciples of marketing / _cby Louis E. Boone ; David L. Kurtz
260			_aAndover : _bCengage Learning , _c2013.
300			_axvii , 427 pp. (various paginations) : _bill. ; _c25 cm.
504			_aIncludes appendices and glossary.
520			_a"Products often begin their lives as something extraordinary, and as they grow, they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate, emotional connection with loyal users and relationships with new users every step of the way. Just like the very best brands in the business world, Boone & Kurtz, 'Principles of Marketing,' continues to evolve, both as a product and as a brand. This 16th edition of 'Principles of Marketing' continues to develop and grow with new cases and examples, as well as a new emphasis on social media. As with every good brand, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards pf Boone & Kurtz, 'Principles of Marketing,' remain intact and focused on excellence, as always."
546			_aEnglish.
650			_2Marketing
700			_aKurtz, David L.
942			_2ddc _cBK _n0
999			_c2469 _d2469