000			01229nam a22002537a 4500
005			20250929134752.0
008			250929b ph ||||| |||| 00| 0 eng d
020			_a9781439039427
040			_cComputer Arts & Technological College, Inc.
041			_aEnglish
082			_a658.8 L218m 2011
100			_aLamb, Charles W.
245			_aMarketing / _cby Charles W. Lamb ; Joseph F. Hair, Jr.; Carl McDaniel
250			_a11th ed.
260			_aAustralia : _bSouth-Western Cengage Learning , _c2011.
300			_axxv , 777 pp. : _bill. (col.) ; _c28 cm.
504			_aIncludes glossary and indexes.
520			_a"Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. 'Marketing 11e' with its engaging presentation of concepts will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. With coverage of current marketing principles and exciting new features Lamb, Hair, McDaniel's 'Marketing 11e' will have your students saying, "Now that's marketing."
546			_aEnglish.
650			_aMarketing
700			_aHair, Joseph F. Jr.
700			_aMcDaniel, Carl
942			_2ddc _cBK _n0
999			_c2470 _d2470