000			01255nam a22002177a 4500
005			20250929160849.0
008			250929b ph ||||| |||| 00| 0 eng d
020			_a9781398607989
040			_cComputer Arts & Technological College, Inc.
041			_aEnglish
082			_a658.872 C187 2023
100			_aCampbell, Kunle
245			_aE-commerce growth strategy : _ba brand-driven approach to attract shoppers, build community and retain customers / _cby Kunle Campbell
260			_aLondon : _bKoganPage , _c2023.
300			_axiv , 321 pp. : _bill. ; _c23 cm.
504			_aIncludes index.
520			_a"E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. Connecting e-commerce tools and metrics to broader brand building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behavior, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success."
546			_aEnglish.
650			_2Electronic commerce
942			_2ddc _cBK _n0
999			_c2474 _d2474