000			02363nam a22002897a 4500
005			20250930100757.0
008			250930b ph ||||| |||| 00| 0 eng d
020			_a9789814844246
040			_cComputer Arts & Technological College, Inc.
041			_aEnglish
082			_a658.049 In61 2019
245			_aIntroduction to global business : _bunderstanding the international environment and global business functions / _cby Julian E. Gaspar ... [et. al.]
250			_aSecond ed.
260			_aAustralia : _bCengage , _c2019.
300			_axx , 407 pp. : _bill. ; _c25 cm.
504			_aIncludes indexes.
520			_a"Business is global in nature! Opening the door to global business, however, involves many challenges for both instructors and students. The goal of 'Introduction to Global Business' is to provide the keys to success that will lead to a rewarding educational experience and set the stage for pursuing a successful domestic or international business career. Any business, big or small, is fraught with risk, and unless students have a clear understanding of the global business environment, they will be taking unnecessary risk, and such risk could lead to failure. The global business environment is rapidly changing. Understanding the foundations of globalization-shift in geopolitical alliances, active role of global policy institutions, and advances in information technology-is also crucial to business success. Gaspar et. al. 'Introduction to Global Business, 2e' introduces comprehensively the foundational and functional tools to better prepare students for the global business landscape. As part of that functional approach, the text flows smoothly and clearly from concept to application, asking students to implement their learning into real-world personal and professional applications. The purpose of this book is to introduce students to the fundamentals of globalization-and in a way that is interesting, relevant, and engaging, in the hope that they may develop the knowledge for a successful business career."
546			_aEnglish.
650			_aInternational business enterprises--Management
700			_aGaspar, Julian E.
700			_aKolari, James W.
700			_aHise, Richard T.
700			_aBierman, Leonard
700			_aSmith, L. Murphy
700			_aArreola-Risa, Antonio
942			_2ddc _cBK _n0
999			_c2477 _d2477