000			01943pam a2200373 a 4500
001			4329661
003			CATC
005			20251001163004.0
008			880812s1989 maua b 001 0 eng
010			_a 88027583
020			_a0256075131
035			_a4329661
040			_aDLC _cComputer Arts & Technological College, Inc. _dDLC
041			_aEnglish
050	0	0	_aHF5415 _b.B44113 1989
082	0	0	_a658.8 B45m 1989 _219
100	1		_aBerkowitz, Eric N.
245	1	0	_aMarketing / _cby Eric N. Berkowitz; Roger A. Kerin; William Rudelius.
250			_aSecond ed.
260			_aHomewood , IL : _bIrwin , _c1989.
300			_axxv , 752 pp. : _bill. (col.) ; _c26 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes glossary, chapter notes and indexes.
520			_a"What makes marketing unique? Perhaps it is the blend of people and organizations, science and art, conscious decisions and blind chance. A textbook must recognize the challenges, controversies and constraints that marketing professionals encounter. Like our first edition of Marketing, this new edition tries to capture the vitality of marketing for you, the reader. The authors are delighted by the success of the first edition of Marketing. To date, over 150,000 students and 1,000 instructors have used it, and they value highly both the positive comments and the suggestions for improvement they've received from both groups. In this edition, they have tried to build on the strengths of the original book while adding new material that reflects the latest developments in this dynamic field."
546			_aEnglish.
650		0	_aMarketing.
700	1		_aKerin, Roger A.
700	1		_aRudelius, William.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c2493 _d2493