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008 251025b ph ||||| |||| 00| 0 eng d
020 _a0070180113
040 _cComputer Arts & Technological College, Inc.
041 _aEnglish
082 _a001.51 R82 2018
100 _aRubinstein, Geoffrey F.
245 _aStudent guide to accompany MediaWaves :
_ban introduction to mass communication /
_cby Geoffrey F. Rubinstein
260 _aBoston , Massachusetts :
_bMcGraw-Hill ,
_c1998.
300 _aix , 214 pp. ;
_c23 cm.
490 _aCollege telecourse and television series
520 _a"Welcome to 'MediaWaves: An Introduction to Mass Communication,' a telecourse that explores the role of media in the ongoing development of human culture and society. 'MediaWaves' is designed to help the reader develop a broad interdisciplinary understanding of how media-related history, politics, business, art, new technologies, and human behavior shape society and culture. The telecourse is designed to be useful to students from any discipline and in particular to give students in journalism, broadcasting, communication and other media-related majors a broad foundation in the issues, impact, and behind-the-scenes processes of communications media."
546 _aEnglish.
650 _aMass communication
942 _2ddc
_cBK
_n0
999 _c2509
_d2509