000			01704nam a22002537a 4500
003			CATC
005			20220412143634.0
008			220412b ph ||||| |||| 00| 0 eng d
020			_a9789710641109
040			_cComputer Arts and Technological College, Inc.
041			_aEnglish
082			_aSHS 380 M52a 2017
100	1		_aMendiola, Anna A.
245			_aABM : marketing for beginners : the principles of marketing _cby Anna A. Mendiola, Norman S. Tachingco, and Maria Sophia Paula B. Agustin
260			_aQuezon City : _bPhoenix Publishing House, Inc. , _c2017
300			_aix , 100 p. : _bill. _c25 cm
504			_aIncludes bibliographical references.
520			_a"The approach of the book is to keep it as simple as possible with examples that senior high school students can easily relate to." It starts off with defining what marketing is and moves on toward a discussion of the different approaches. it then highlights the customer and how important it is to develop a relationship with the customer. The book also emphasizes the significance of understanding the various types of markets, the environmental influences that impact on it, and the very important aspect of doing market research. The strategic considerations in doing a marketing plan are also tackled such as the need to know who your target market is and the positioning to be developed for the brand. Finally, there is extensive discussion on how to develop the marketing mix and how to further manage the marketing effort.
546			_aEnglish text.
700	1		_aTanchingco, Norman S.
700	1		_aAgustin, Maria Sophia Paula B.
942			_2ddc _cBK _n0
999			_c549 _d549