Ilano, AB
Principles of marketing by A.B Ilano - 2016 ed. - Sampaloc, Manila : Rex Bookstore, Inc. , 2016 - xviii , 342 p. : ill. ; 25 cm.
Includes references and index.
"Marketing creates empires. It provide the first step toward developing the professional marketers that our country needs. This book seeks to encourage students to think like seasoned marketers, providing them with marketing fundamentals, along with a number of compelling examples from Philippine enterprises and offers case studies that serve to bring the lessons to life, along with relevant readings and practical hands-on activities".
English text.
9789712378461
Marketing - Textbooks.
Management.
SHS 380 Il1p 2016
Principles of marketing by A.B Ilano - 2016 ed. - Sampaloc, Manila : Rex Bookstore, Inc. , 2016 - xviii , 342 p. : ill. ; 25 cm.
Includes references and index.
"Marketing creates empires. It provide the first step toward developing the professional marketers that our country needs. This book seeks to encourage students to think like seasoned marketers, providing them with marketing fundamentals, along with a number of compelling examples from Philippine enterprises and offers case studies that serve to bring the lessons to life, along with relevant readings and practical hands-on activities".
English text.
9789712378461
Marketing - Textbooks.
Management.
SHS 380 Il1p 2016