opac-header

Principles of marketing (Record no. 124)

000 -LEADER
fixed length control field 01186nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220209113605.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220128b ph ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789712378461
040 ## - CATALOGING SOURCE
Transcribing agency Computer Arts and Technological College, Inc.
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number SHS 380 Il1p 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ilano, AB
245 ## - TITLE STATEMENT
Title Principles of marketing
Statement of responsibility, etc. by A.B Ilano
250 ## - EDITION STATEMENT
Edition statement 2016 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Sampaloc, Manila :
Name of publisher, distributor, etc. Rex Bookstore, Inc. ,
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xviii , 342 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "Marketing creates empires. It provide the first step toward developing the professional marketers that our country needs. This book seeks to encourage students to think like seasoned marketers, providing them with marketing fundamentals, along with a number of compelling examples from Philippine enterprises and offers case studies that serve to bring the lessons to life, along with relevant readings and practical hands-on activities".
546 ## - LANGUAGE NOTE
Language note English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - Textbooks.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Edition 2016 ed.
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Price effective from Koha item type
          CAT College, Inc. - Main Library CAT College, Inc. - Main Library Reserve Book Section 04/12/2017 Evaluation Copy S072 1 SHS 380 Il1p 2016 S072 08/12/2023 08/12/2023 08/12/2023 01/28/2022 Books
          CAT College, Inc. - Main Library CAT College, Inc. - Main Library Teacher's Resource Material/Guide 06/08/2017 Evaluation Copy S123 1 SHS 380.1 Il1p 2016 S123 08/12/2023 08/12/2023 08/12/2023 02/02/2022 Books