Kumar, Dinesh
Advertising and sales management/ by Dinesh Kumar - Burlington, ON : Toronto Academic Press , 2024. - xx , 241 pp. : ill. (col.) ; 26 cm.
Includes references and index.
"Advertising and sales management are essential to any business's growth and success. The book's discussion starts with the basics of advertising and sales management, including an overview of the importance of advertising and sales management in modern organizations. It then delves into the different approaches to sales and advertisement, exploring the various techniques and methods used to create successful campaigns. It further examines the application of the Internet and IT in sales management, providing insight into the opportunities and challenges presented by the digital landscape. It also covers the evaluation and control of sales and advertisements, including the role of data and analytics."
English.
9781774697467
Advertising
Sales management
659.1 K963 2024
Advertising and sales management/ by Dinesh Kumar - Burlington, ON : Toronto Academic Press , 2024. - xx , 241 pp. : ill. (col.) ; 26 cm.
Includes references and index.
"Advertising and sales management are essential to any business's growth and success. The book's discussion starts with the basics of advertising and sales management, including an overview of the importance of advertising and sales management in modern organizations. It then delves into the different approaches to sales and advertisement, exploring the various techniques and methods used to create successful campaigns. It further examines the application of the Internet and IT in sales management, providing insight into the opportunities and challenges presented by the digital landscape. It also covers the evaluation and control of sales and advertisements, including the role of data and analytics."
English.
9781774697467
Advertising
Sales management
659.1 K963 2024