Advertising and sales management/ (Record no. 2206)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01384nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241105145802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241105b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781774697467 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Computer Arts & Technological College, Inc. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 K963 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Dinesh |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and sales management/ |
| Statement of responsibility, etc. | by Dinesh Kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Burlington, ON : |
| Name of publisher, distributor, etc. | Toronto Academic Press , |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx , 241 pp. : |
| Other physical details | ill. (col.) ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Advertising and sales management are essential to any business's growth and success. The book's discussion starts with the basics of advertising and sales management, including an overview of the importance of advertising and sales management in modern organizations. It then delves into the different approaches to sales and advertisement, exploring the various techniques and methods used to create successful campaigns. It further examines the application of the Internet and IT in sales management, providing insight into the opportunities and challenges presented by the digital landscape. It also covers the evaluation and control of sales and advertisements, including the role of data and analytics." |
| 546 ## - LANGUAGE NOTE | |
| Language note | English. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CAT College, Inc. - ANNEX 2 Library | CAT College, Inc. - ANNEX 2 Library | Circulation Section | 09/18/2024 | C4429 | 659.1 K963 2024 | C4429 | 11/05/2024 | 11/05/2024 | Books |