Alminar-Mutya, Ruby F.
Understanding marketing research/ by Ruby F. Alminar-Mutya - Manila : Mindshapers Co. Inc. , 2024. - x , 255 pp. : ill. ; 25 cm.
Includes bibliography.
"Understanding Marketing Research is a response to the need for materials for the business administration, management or marketing course. The book explores the interrelationships between various functional areas in business, using cases and activities to develop critical thinking among the students. Business and marketing research are core courses in any business program which expose a student to the realities in any industry: consumer behavior, business development and logistics. Through the book, students may enter the world of professional business research or pursue a career in marketing."
English.
9786214271481
Marketing research
658.83 A422 2024
Understanding marketing research/ by Ruby F. Alminar-Mutya - Manila : Mindshapers Co. Inc. , 2024. - x , 255 pp. : ill. ; 25 cm.
Includes bibliography.
"Understanding Marketing Research is a response to the need for materials for the business administration, management or marketing course. The book explores the interrelationships between various functional areas in business, using cases and activities to develop critical thinking among the students. Business and marketing research are core courses in any business program which expose a student to the realities in any industry: consumer behavior, business development and logistics. Through the book, students may enter the world of professional business research or pursue a career in marketing."
English.
9786214271481
Marketing research
658.83 A422 2024