Understanding marketing research/ (Record no. 2257)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01244nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241126115627.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241126b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214271481 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Computer Arts & Technological College, Inc. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 A422 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alminar-Mutya, Ruby F. |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding marketing research/ |
| Statement of responsibility, etc. | by Ruby F. Alminar-Mutya |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila : |
| Name of publisher, distributor, etc. | Mindshapers Co. Inc. , |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x , 255 pp. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliography. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Understanding Marketing Research is a response to the need for materials for the business administration, management or marketing course. The book explores the interrelationships between various functional areas in business, using cases and activities to develop critical thinking among the students. Business and marketing research are core courses in any business program which expose a student to the realities in any industry: consumer behavior, business development and logistics. Through the book, students may enter the world of professional business research or pursue a career in marketing." |
| 546 ## - LANGUAGE NOTE | |
| Language note | English. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CAT College, Inc. - ANNEX 2 Library | CAT College, Inc. - ANNEX 2 Library | Circulation Section | 09/18/2024 | C4565 | 658.83 A422 2024 | C4565 | 11/26/2024 | c.1 | 11/26/2024 | Books | ||||||
| CAT College, Inc. - ANNEX 2 Library | CAT College, Inc. - ANNEX 2 Library | Circulation Section | 09/18/2024 | C4566 | 658.83 A422 2024 | C4566 | 11/26/2024 | c.2 | 11/26/2024 | Books | ||||||
| CAT College, Inc. - ANNEX 2 Library | CAT College, Inc. - ANNEX 2 Library | Circulation Section | 09/18/2024 | C4567 | 658.83 A422 2024 | C4567 | 11/26/2024 | c.3 | 11/26/2024 | Books | ||||||
| CAT College, Inc. - ANNEX 2 Library | CAT College, Inc. - ANNEX 2 Library | Circulation Section | 09/18/2024 | C4568 | 658.83 A422 2024 | C4568 | 11/26/2024 | c.4 | 11/26/2024 | Books | ||||||
| CAT College, Inc. - ANNEX 2 Library | CAT College, Inc. - ANNEX 2 Library | Circulation Section | 09/18/2024 | C4569 | 658.83 A422 2024 | C4569 | 11/26/2024 | c.5 | 11/26/2024 | Books |