Sullivan, Luke
Hey whipple, squeeze this : the classic guide to creating great advertising/ by Luke Sullivan - Sixth ed. - Hoboken , New Jersey : Wiley , 2022. - xvi , 392 pp. : ill. ; 23 cm.
Includes bibliography and index.
"This is the single best introduction to succeeding in one of the most fun, most lucrative creative jobs out there -advertising. With a worldwide fan base built over 20 years and five editions, this nearly all-new sixth edition has new chapters, new examples, and new how-to advice on applying creativity in this digital-first industry. The classic guide can help juniors and working professionals create great advertising in any format."
English.
9781119819691
Advertising
659.1 S949h 2022
Hey whipple, squeeze this : the classic guide to creating great advertising/ by Luke Sullivan - Sixth ed. - Hoboken , New Jersey : Wiley , 2022. - xvi , 392 pp. : ill. ; 23 cm.
Includes bibliography and index.
"This is the single best introduction to succeeding in one of the most fun, most lucrative creative jobs out there -advertising. With a worldwide fan base built over 20 years and five editions, this nearly all-new sixth edition has new chapters, new examples, and new how-to advice on applying creativity in this digital-first industry. The classic guide can help juniors and working professionals create great advertising in any format."
English.
9781119819691
Advertising
659.1 S949h 2022