Kaputa, Catherine
The new brand you : how to wow in the new world of work/ by Catherine Kaputa - Boston : Nicholas Brealey Publishing , 2022. - viii , 215 pp. ; 23 cm.
Includes index.
"Using 10 personal brand strategies based on those used by global brands, award-winning author and branding guru Catherine Kaputa shows you how to succeed in today's increasingly challenging workplace. The New Brand You is accompanied by an online assessment to enable the reader to easily find the right positioning for Brand You and develop a personal marketing plan for success."
English.
9781399804066
Branding (Marketing)
658.8 K179n 2022
The new brand you : how to wow in the new world of work/ by Catherine Kaputa - Boston : Nicholas Brealey Publishing , 2022. - viii , 215 pp. ; 23 cm.
Includes index.
"Using 10 personal brand strategies based on those used by global brands, award-winning author and branding guru Catherine Kaputa shows you how to succeed in today's increasingly challenging workplace. The New Brand You is accompanied by an online assessment to enable the reader to easily find the right positioning for Brand You and develop a personal marketing plan for success."
English.
9781399804066
Branding (Marketing)
658.8 K179n 2022