The new brand you : how to wow in the new world of work/ by Catherine Kaputa
Material type:
TextLanguage: English Publication details: Boston : Nicholas Brealey Publishing , 2022Description: viii , 215 pp. ; 23 cmISBN: 9781399804066Subject(s): Branding (Marketing)DDC classification: 658.8 K179n 2022 Summary: "Using 10 personal brand strategies based on those used by global brands, award-winning author and branding guru Catherine Kaputa shows you how to succeed in today's increasingly challenging workplace. The New Brand You is accompanied by an online assessment to enable the reader to easily find the right positioning for Brand You and develop a personal marketing plan for success."
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.8 K179n 2022 (Browse shelf (Opens below)) | Available | CL4726 |
Includes index.
"Using 10 personal brand strategies based on those used by global brands, award-winning author and branding guru Catherine Kaputa shows you how to succeed in today's increasingly challenging workplace. The New Brand You is accompanied by an online assessment to enable the reader to easily find the right positioning for Brand You and develop a personal marketing plan for success."
English.
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