Theory, practice and techniques in customer service management/
by 3G E-Learning
- New York : 3G E-Learning , 2018.
- vii , 277 pp. : ill. (col.) ; 23 cm.
Includes references and index.
"Theory, Practice, and Techniques in Customer Relationship Management covers the blend of policies, processes, and strategies employed by an organization to amalgamate its customer dealings and provide a means to track customer information. It reports on theory, techniques and methods in customer relationship management; customer satisfaction; customer loyalty; service quality; and service recovery management, along with several other issues, balancing the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked,but important aspect of marketing strategy."
English.
9781680947731
Customer relations--Management
658.812 T531t 2018
Includes references and index.
"Theory, Practice, and Techniques in Customer Relationship Management covers the blend of policies, processes, and strategies employed by an organization to amalgamate its customer dealings and provide a means to track customer information. It reports on theory, techniques and methods in customer relationship management; customer satisfaction; customer loyalty; service quality; and service recovery management, along with several other issues, balancing the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked,but important aspect of marketing strategy."
English.
9781680947731
Customer relations--Management
658.812 T531t 2018