Gamble, Michael W.
Introducing mass communcation / by Michael W. Gamble ; Teri Kwal Gamble - New York : McGraw-Hill Book Company , 1986. - xv , 448 pp. : ill. ; 23 cm.
Includes glossary and index.
"Introducing Mass Communication covers the major content areas of mass communication: the media scene, the communication process, radio, television, film, advertising, public relations, journalism, etc. However, this book distinguishes itself from its competition in a number of strategic ways. It alone provides you with a truly complete learning package, a work which not only presents content in a clear, understandable manner but also carefully integrates a series of exercises, interviews and other features designed to maintain your interest."
English.
0070227705
Mass media
Communication
001.51 G14i 1986
Introducing mass communcation / by Michael W. Gamble ; Teri Kwal Gamble - New York : McGraw-Hill Book Company , 1986. - xv , 448 pp. : ill. ; 23 cm.
Includes glossary and index.
"Introducing Mass Communication covers the major content areas of mass communication: the media scene, the communication process, radio, television, film, advertising, public relations, journalism, etc. However, this book distinguishes itself from its competition in a number of strategic ways. It alone provides you with a truly complete learning package, a work which not only presents content in a clear, understandable manner but also carefully integrates a series of exercises, interviews and other features designed to maintain your interest."
English.
0070227705
Mass media
Communication
001.51 G14i 1986