| 000 -LEADER |
|---|
| fixed length control field |
01266nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251028112832.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250816b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070227705 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Computer Arts & Technological College, Inc. |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
001.51 G14i 1986 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gamble, Michael W. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Introducing mass communcation / |
| Statement of responsibility, etc. |
by Michael W. Gamble ; Teri Kwal Gamble |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill Book Company , |
| Date of publication, distribution, etc. |
1986. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv , 448 pp. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes glossary and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Introducing Mass Communication covers the major content areas of mass communication: the media scene, the communication process, radio, television, film, advertising, public relations, journalism, etc. However, this book distinguishes itself from its competition in a number of strategic ways. It alone provides you with a truly complete learning package, a work which not only presents content in a clear, understandable manner but also carefully integrates a series of exercises, interviews and other features designed to maintain your interest." |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gamble, Teri Kwal |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Suppress in OPAC |
No |
