Kuratko, Donald F.
Entrepreneurship : theory, process and practice / by Donald F. Kuratko - Tenth ed. - Australia : Cengage Learning , 2019. - xxxi , 465 pp. : ill. ; 25 cm.
Includes glossary and indexes.
"The process of transforming creative ideas into commercially viable businesses continues to be a major force in today's world economy. Successful entrepreneurship requires more than merely luck and money. It is a cohesive process of creativity, risk taking, and planning. Students today need courses and programs that set forth a basic framework for understanding the process of entrepreneurship. The author wrote this textbook to structure and illustrate the discipline of entrepreneurship in a manner that is as unique and creative as entrepreneurship itself. The text and online materials included in 'Entrepreneurship: Theory, Process, Practice', 10th edition, to bring together in one place the most significant resources for exploring the development of new and emerging ventures and to present them in an exciting, organized and challenging manner."
English.
9789814839754
Entrepreneurship
338.04 K97e 2019
Entrepreneurship : theory, process and practice / by Donald F. Kuratko - Tenth ed. - Australia : Cengage Learning , 2019. - xxxi , 465 pp. : ill. ; 25 cm.
Includes glossary and indexes.
"The process of transforming creative ideas into commercially viable businesses continues to be a major force in today's world economy. Successful entrepreneurship requires more than merely luck and money. It is a cohesive process of creativity, risk taking, and planning. Students today need courses and programs that set forth a basic framework for understanding the process of entrepreneurship. The author wrote this textbook to structure and illustrate the discipline of entrepreneurship in a manner that is as unique and creative as entrepreneurship itself. The text and online materials included in 'Entrepreneurship: Theory, Process, Practice', 10th edition, to bring together in one place the most significant resources for exploring the development of new and emerging ventures and to present them in an exciting, organized and challenging manner."
English.
9789814839754
Entrepreneurship
338.04 K97e 2019