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Entrepreneurship : theory, process and practice / by Donald F. Kuratko

By: Kuratko, Donald FMaterial type: TextTextLanguage: English Publication details: Australia : Cengage Learning , 2019Edition: Tenth edDescription: xxxi , 465 pp. : ill. ; 25 cmISBN: 9789814839754Subject(s): EntrepreneurshipDDC classification: 338.04 K97e 2019 Summary: "The process of transforming creative ideas into commercially viable businesses continues to be a major force in today's world economy. Successful entrepreneurship requires more than merely luck and money. It is a cohesive process of creativity, risk taking, and planning. Students today need courses and programs that set forth a basic framework for understanding the process of entrepreneurship. The author wrote this textbook to structure and illustrate the discipline of entrepreneurship in a manner that is as unique and creative as entrepreneurship itself. The text and online materials included in 'Entrepreneurship: Theory, Process, Practice', 10th edition, to bring together in one place the most significant resources for exploring the development of new and emerging ventures and to present them in an exciting, organized and challenging manner."
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338.04 K97e 2019 (Browse shelf (Opens below)) Available CL2667

Includes glossary and indexes.

"The process of transforming creative ideas into commercially viable businesses continues to be a major force in today's world economy. Successful entrepreneurship requires more than merely luck and money. It is a cohesive process of creativity, risk taking, and planning. Students today need courses and programs that set forth a basic framework for understanding the process of entrepreneurship. The author wrote this textbook to structure and illustrate the discipline of entrepreneurship in a manner that is as unique and creative as entrepreneurship itself. The text and online materials included in 'Entrepreneurship: Theory, Process, Practice', 10th edition, to bring together in one place the most significant resources for exploring the development of new and emerging ventures and to present them in an exciting, organized and challenging manner."

English.

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