Lamb, Charles W.
Marketing / by Charles W. Lamb ; Joseph F. Hair, Jr.; Carl McDaniel - 11th ed. - Australia : South-Western Cengage Learning , 2011. - xxv , 777 pp. : ill. (col.) ; 28 cm.
Includes glossary and indexes.
"Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. 'Marketing 11e' with its engaging presentation of concepts will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. With coverage of current marketing principles and exciting new features Lamb, Hair, McDaniel's 'Marketing 11e' will have your students saying, "Now that's marketing."
English.
9781439039427
Marketing
658.8 L218m 2011
Marketing / by Charles W. Lamb ; Joseph F. Hair, Jr.; Carl McDaniel - 11th ed. - Australia : South-Western Cengage Learning , 2011. - xxv , 777 pp. : ill. (col.) ; 28 cm.
Includes glossary and indexes.
"Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. 'Marketing 11e' with its engaging presentation of concepts will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. With coverage of current marketing principles and exciting new features Lamb, Hair, McDaniel's 'Marketing 11e' will have your students saying, "Now that's marketing."
English.
9781439039427
Marketing
658.8 L218m 2011